EXPLORING THE ENDURING POWER OF COCA-COLA BRANDING

Exploring the Enduring Power of Coca-Cola Branding

Coca-Cola has crafted a brand that transcends generations. Their iconic emblem, a simple script in bold red, is instantly identifiable. The brand's catchphrase "Open Happiness" speaks to a universal desire, while their advertisements often evoke joyful memories. Coca-Cola has successfully intertwined itself with everyday life, solidifying its place

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